Sunday, March 29, 2009

ACME persuasion




This video engages the Limbic part of my brain at the beginning with the exiting music playing in the background, green areas and a broad highway.
It appeals to my Reptilian brain when the fastest car appears with the loud sounds.It makes me get excited.
When I think more deeply about relationship between the fastest car in the world Bugatti and " Nike " shoes. Wonder if I could beat a Tiguan if I wore those shoes.
This video is about commercial of " Nike " shoes.Here is used some persuasive techniques.

1. Symbols : The fastest car " Bugatti " and wellknown " Nike " shoes.
2. Hyperbole : The video makes the new sport shoes seem to be much better than others.They want to show that if anyone who wears these shoes can run faster than a car.
3. Humor :Here is shown C. Ronaldo competing against Bugatti Veyron. Isn't funny?Bugatti's wheels and Ronaldo' s feet and shoes.
4. Testimonial : Choise of the greatest sportsman in the world is the most believable.He is famous and most of football lovers know him.He can persuade people easily.
5. Repetition : The video repeats with showing the same description.
6. Card Stacking :" The most comfortable shoes you have ever worn ".

1 comment:

  1. Hi Orxan/Tiguan,

    Excellent use of our persuasive techniques here - you cover much ground...

    Clearly, you are beginning to understand how our tools work...

    Bravo!

    GO DOTCOM!

    W

    ReplyDelete